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Creating Handmade Products That Sell
Tips & Strategies
Tips & Strategies
Seeing your creative ideas brought to life can be fun and very addictive! But how do you make sure that your beautiful and handcrafted products actually sell, so that you can make money whilst doing what you enjoy most?
We have some tips for you that will not only help you sell your handmade products, but that will also make you look pro in the process.
Just starting out and don’t have (a lot of) products ready to sell? Start building your base. Do your research on your target market, your competitors/colleagues, then brainstorm about how your products can attract your buyer.
Design and create a few base products that are in line with your values and your creative spirit: your brand.
Once you have created more than one product, you can put your products up for sale. People visiting your shop will have more than one item to view, and can better understand what your brand is about. Even though they might not buy immediately, they might see your ‘potential’ and start following you.
No, we’re not saying you should completely abandon your own taste or creativity. But we are asking you to think about how you can incorporate trends so that the products you create are appealing to a larger group of people. Some quick questions to get you brainstorming:
It’s all about finding what works for you, and how you can get trends to work to your advantage.
Make your life easier by having at least a few products in your shop that you can replicate/remake. The benefits?
One of the great benefits of buying handmade is that you are not purchasing a unique, not mass-produced item. But this doesn’t mean OOAK (one-of-a-kind) is the only way to go. Instead, give your buyers options when they want to purchase your product. If you’re just starting out and you don’t know where to begin, we suggest using a 1,2,3 method.
Buying your product in a different colour is another way how you can give your buyer options. How many colours you want to offer is totally up to you: you can limit the choice to two different colours, or have a full range of colors that buyers can choose from (just make sure you have the funds and room to stock all your colour options). We recommend offering at least one neutral color, like white, black, grey or beige.
Whenever you’ve personally bought something, have you ever thought: “I love these designs so much, I want the whole set!” That is exactly what you can create by launching your products in a collection! It will also help you:
Have you been working on a new collection of handmade products, and want to launch your collection in a professional way? Create a vibrant, captivating article via PressCookie about your newest product collection.
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