Everything started with the Pandemic

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Back in March 2020, we moved from abroad to live the coastal life in Southern Spain. As new arrivals and just married we found ourselves alone in a new country and confined to our small apartment, like hundreds of other people around the world whilst Covid was at its peak.

Looking for a way to keep our dreams and mental health afloat we discovered the power of affirmations.

What was the inspiration behind starting your own business?

I learned how powerful positive thinking can be thanks to a wonderful book named Good Vibes Good Life by Vex King, and the following quote left me thinking: “Our greatest battles are against our own thoughts. Your mind will often find comfort in negative thinking because it’s the easiest thing to do. However, only a positive mind can give you a positive life.” 

If we can change the way we think and redirect our thoughts towards a positive mindset our life can change radically. So I did exactly that, I wrote down 3 affirmations and when I wake up I would sit by the window and repeat these affirmations out loud and write them down on a piece of paper. And it worked! I felt the change!

This was the starting point for Giuseppina Designs.

I feel that the power of affirmations and self-love is not spoken enough. When I realised how powerful this practice can be, I asked myself why it isn’t a common thing? Why aren’t we seeing this practice all over social media instead of shallow content?

I then decided that I wanted to share this with others. As a designer and stationery junky, using beautiful paper to convey my message came naturally to me.  I love everything about this small business; the meaning, the materials, the end-product, the handmade aspects … all of it!

Our best-selling product changes monthly. For the past few weeks, we found that our Pregnancy Affirmation Card Sets are the most popular ones.

When I originally created the Pregnancy deck I thought about what mothers struggle with, the insecurities, the pain they have to endure, and how hard things get sometimes. I wanted to create comfort for them, to take them out of the immediate pain or whatever circumstance they are going through, and give them HOPE in return. Something to look forward to, something that reminds them that it’s all worth it. Thanks to the beautiful feedback we received, we decided to revamp this deck a little. We added new quotes to make it more inclusive!

This concept means something different to everyone, for me, a handmade product is like brewing coffee. You are there every step of the way, caring and making sure each step is just right so that you get the best possible cup of hot magic. For Giuseppina this means, taking care of the design, the print and card-stock quality, and packaging. We supervise and control each step of the chain to ensure we are always delivering magic.

I´m a paper lover so when deciding on the material we are going to use I take everything into account. The most important aspect for me is what the future owner of that deck will feel when they pick up a card. Our cards are printed on thick card stock to make sure they won’t bend and last a long time, this card stock is recyclable, FSC certified, ECF bleached, and Wood-free! Because we don’t only care about the product but also about what our production leaves behind, we try to make our packaging as eco-friendly as possible.

All images by Giuseppina Designs.

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Everything started with the Pandemic

Back in March 2020, we moved from abroad to live the coastal life in Southern Spain. As new arrivals and just married we found ourselves alone in a new country and confined to our small apartment, like hundreds of other people around the world whilst Covid was at its peak.

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