Before I started as a creative entrepreneur, I worked a hectic job for a multinational company. In my free time, I found sewing to be a hobby that helped me break away from the stressful atmosphere at work. It had a therapeutic and meditative effect on me, and I loved surprising my friends’ kids with softies I had made. Encouraged by friends, I opened an online shop, and when my Cloud Softies and Garlands started to take off, I started to focus more on creating nursery decor items to sell. After a few years, I realised it was time for a change. I decided to start selling sewing patterns only, for other creative souls could who love to craft, so they could enjoy the positive aspects of sewing I had experienced all these years.
I’m inspired by people with conviction and integrity, people whose resilience means they don’t give up when things get tough. That can be people who work towards similar goals as me or those who do something completely different but whose values and attitudes echo mine somehow.
With over 1,000 sales and over 220 raving reviews in her Etsy shop Pure Prana Label, designer Cindy has accumulated lots of experience ánd knowledge about what it means to be a creative entrepreneur. Today she shares her tips on what works for her, and advice on what you can do to grow and expand your creative business.
I first started selling my crochet locally at craft fairs and school fairs. Before I knew it, I was getting custom requests from the local community and from people who had seen my creations out and about the local area. It was then I gained the confidence and self belief to start selling online and I haven’t looked back since. It brings me so much joy to see someone wearing one of my creations or buying an item as a gift for a loved one.