Before I started as a creative entrepreneur, I worked a hectic job for a multinational company. In my free time, I found sewing to be a hobby that helped me break away from the stressful atmosphere at work. It had a therapeutic and meditative effect on me, and I loved surprising my friends’ kids with softies I had made. Encouraged by friends, I opened an online shop, and when my Cloud Softies and Garlands started to take off, I started to focus more on creating nursery decor items to sell. After a few years, I realised it was time for a change. I decided to start selling sewing patterns only, for other creative souls could who love to craft, so they could enjoy the positive aspects of sewing I had experienced all these years.
Being a photographer myself, I’ve always had a bit of a struggle to find beautiful and unique packaging. I’d often receive messages and questions from other photographers regarding my own packaging. This made me realized that there is a huge demand for beautiful packaging for photographers.