Interview Questions

Every Brand Has a Story – LET US HELP YOU TELL YOURS

It’s not always easy telling about yourself. That’s why we’ve gathered a few questions to help you create your interview. Pick the questions that resonate with the story you want to tell most and simply paste them into the questions fields of the interview form

{Of course your are welcome to come up with your own questions too}

  • How did you get started with your own business?
  • How did you get started selling … (your products)?
  • What sets you apart from other brands in your industry?
  • What was the first thing you sold in your store?
  • What challenges did you face starting out?
  • What have you learned since opening your shop?
  • What was the first product you sold?
  • Why did you start making (specific products)?
  • Take us back to the beginning: What was the first product in your collection? 
  • What do you enjoy doing most in your business?
  • What does handmade mean to you?
  • What do you love most about your work?
  • Tell us a little bit about yourself and your store.
  • Where do you find your inspiration?
  • Tell us about your design/making process?
  • How do you balance full time work and your creative business?
  • How do you balance your business and personal time?
  • How do you usually keep yourself inspired?
  • Do you work on one product at a time or do you often have more than one project one the go?
  • What/Who inspires you to be creative?
  • What’s your work space like?
  • Can you tell us more about the materials you use?
  • How do you use photos to help elevate your brand?
  • What’s your design process like?
  • What inspires you most about what you do?
  • Tell us a bit more about what a ‘day in the life’ of {your brand} looks like?
  • How would you describe your aesthetic?
  • Did you always want to become a … (potter, illustrator, designer …)
  • What do you think makes your (specific product) in particular so popular?
  • How does photography fit into your creative process?
  • What are your best-selling gifts for … (men/women/kids/etc)?
  • Do you have any favorites from your (name of newest) collection?
  • Which of your products is the most popular with your customers? Why do you think is that?
  • What is it that makes your products special
  • How often do you introduce new designs?
  • Are there special occasions that bring customers to your shop?
  • What inspired your (xxxx collection)
  • What are your most popular items?
  • What is your favorite creation and why?
  • What makes (specific product) such great gifts?
  • Do you have any designs in progress that you’re excited about?
  • Can you tell us about some of your signature produtcs/collections?
  • It’s the month to celebrate xxx! How will your brand be celebrating?
  • What sets {your brand} apart from other brands in your niche?
  • If someone has never tried your products before, which one would you suggest?
  • Share with us a few of your {eg.interior} essentials?
  • Which milestone in your business are you most proud of (and why?)
  • What are you most proud of in running your own business?
  • What is your favourite accomplishment?
  • What have been some of the proudest achievements of your creative career so far?
  • How did you get your start in the industry?
  • How has (your brand) evolved since you began?
  • Can you tell us about a memorable gift order?
  • Do you have any customer stories you want to share?
  • What’s it like knowing that your (specific products) play such an important role in your customers’ lives?
  • Are there any designs that are especially close to your heart?
  • What product/s have you enjoyed working on the most and why?
  • What’s next for … (name of your brand)?
  • What are your hopes for the future of your line?
  • Where do you hope to be 5 years from now?
  • What has been the best advice someone has given to you?
  • What advice would you give to anyone who’s thinking of building their own handmade or artisan business?
  • Is there any advice you would like to give to people who want to start their own handmade business?

Pro Tip! Imagine a friend asking you these questions, not only will this make it easier to type down your answer, it will also give your answer a more personal feel.