The Photographer behind Simple & Sustainable
INTERVIEW WITH KRATI AGARWAL
INTERVIEW WITH KRATI AGARWAL
I am a freelance photographer/stylist, blogger, content creator, urban gardener, and a Slow Food Youth Network board member. I help businesses and brands to create unique visual content in food and lifestyle using my organic and simplistic approach. I also give workshops in photography and styling helping businesses and individuals build up a lifelong skillset.
I am an Indian ex-pat living internationally for over 7 years. My education and professional experience are in Electronics Engineering and Finance but I had a change of heart in 2018 and I decided to completely change my career trajectory and started working as a freelance photographer. Since then, I haven’t looked back and I love each and every moment of it!
Every business is unique and so is their story!
I seek out these stories and moments and I use these in my visual storytelling process. Combining different moods with these stories, a photograph becomes a medium for their audience to establish a unique connection with their brand. A successful brand photoshoot for me is the one that makes people curious!
Knowledge empowers people which is why I also teach makers basics of photography and styling that they can use to create meaningful images themselves that will help them attract their audience.
It’s been tough, I wouldn’t lie! When suddenly all my assignments and meetings were cancelled or postponed, I was encircled by clouds of uncertainties and fears. I can’t say I had any strategy as I don’t think anyone would ever have one. But, during the lockdown, I focussed on my personal projects that were just getting postponed for years. One of those was to start my own vegetable garden and that eventually landed me a writing gig. I also started exploring options and how I can move my services online and make it more flexible. Some of them that I will be starting is consulting in photography and styling for small brands and businesses, and online live phone photography and styling workshops.
My go-to survival tip – Keep your options open and also have some personal projects in your to-do list. During times like these, it not only helps you focus but also opens up different avenues and possibilities. Find collaborations and reach out to people with your ideas, there is always someone who will be willing to shake hands!
‘I enjoyed the workshop a lot, I liked that calm, patient and professional way Krati was explaining to us the secrets of making good photos with your mobile. I learned a lot especially about the editing possibilities we have on our mobile (which I had no idea existed in my camera) and how to use them. Wonderful workshop to follow for anybody who wishes to take nice photos and edit to add the impact!’
– Darina Veen, Founder of Feng Shui Design
I’m inspired by people with conviction and integrity, people whose resilience means they don’t give up when things get tough. That can be people who work towards similar goals as me or those who do something completely different but whose values and attitudes echo mine somehow.
With over 1,000 sales and over 220 raving reviews in her Etsy shop Pure Prana Label, designer Cindy has accumulated lots of experience ánd knowledge about what it means to be a creative entrepreneur. Today she shares her tips on what works for her, and advice on what you can do to grow and expand your creative business.
I first started selling my crochet locally at craft fairs and school fairs. Before I knew it, I was getting custom requests from the local community and from people who had seen my creations out and about the local area. It was then I gained the confidence and self belief to start selling online and I haven’t looked back since. It brings me so much joy to see someone wearing one of my creations or buying an item as a gift for a loved one.