Meditation as a business lifestyle

interview with Pure Prana Label

Where meditation was once a practice for a specific group of people, nowadays more and more people are finding their way to balance. Slow living is increasingly on the rise and we no longer go to meditation class once a week, meditation is integrated in our lives ánd our home. This requires meditation products that fit your interior and lifestyle. Pure Prana Label offers you a meditation collection, that fits just thát, with a company profile that embraces and breathes slow living.

Cindy, you are the founder and designer of Pure Prana Label. What prompted you to start Pure Prana Label?

Actually, my own search for beautiful and natural meditation products. Those days meditation became a more daily activity in my life and I started looking for meditation products that I could adore and place visibly in my home. There appeared to be little choice, I desired a product with soul, a place that would welcome me and I wanted beautiful materials and no screaming colors either. Once graduated from a fashion school and having the know how, this dissatisfied quest inspired me to design a number of cushions and sell them. They were sold out in no time! Soon after that, Pure Prana Label was born, a collection that in fact fit very well my own aesthetically wishes for beautiful soulful meditation products.

The first thing I notice when I visit your shop, both on Etsy and in your own online store, is of course the beautiful cushions, but also the response from customers. It seems it's not only the product itself, which invites people in, what makes people so enthusiastic about your label?

I think we live in a society where we can feel invisible. This is also why many find the route to handmade, simply because it's more unique. You aren't purchasing a mass product. Of course this is also one of the pillars that make Pure Prana Label special, but what I believe you notice in the reviews is that my customers really feel welcome and seen. I like connections, I am genuinely interested and to me a customer is a real person, with a name. People feel this, experience this as very pleasant. I like people to feel safe in their purchase, want them to be happy with what they purchase for a very very long time and smile due to the experience they had with my shop, I will do my utmost best to make sure they feel valued, because they are!

You have chosen a very specific material for your product, you work only with flax linen, can you tell us something about this choice? Why only flax linen?

Isn't it just stunning?! I'm in love with European linen, I think it is the most purest fabric you can find, it's luxurious, it's sustainable and it's strong. People are sometimes completely unaware of the durability of flax linen, because it's not marketed in this way. Linen has such a permanent unique place in society, which does not require marketing at all. It's centuries old, it ís a given, but sometimes a bit forgotten in its possibilities. Fortunately, more and more attention is being paid to linen, because it's much more environmentally friendly than, for example, cotton. It s very suitable for meditation products, it's dirt-resistant and breathable, anti static, perfect for grounding!

You're a single mom ánd have your own business. How do you balance your business, personal time and quality time with your kids?

With meditation! Meditation is my balance. It's my starting point for everything, for my creative processes, for my motherhood, for connections and my time with the kids. So I meditate every day. I make time for myself as a priority. There's no other way, without balance I can't offer what I like to offer, to anyone. I like to live my life the way I want to live it, I try not to just follow society expectations, but this does need quiet time to figure out on a daily basis. Through meditation, the rest just follows. I'll have naturally control over my life, overview, interest, calmth, love, enthusiasm, patience and clarity. I don't have to think about it anymore. Creating peace in your life is very important, I can't emphasize it enough!

What advice would you give to anyone who’s thinking of building their own handmade business?

Study a lot and expect no perfection, but expect growth. Rome wasn't built in a day either. Your own company means freedom, yes, but only if you enjoy continuous change. Think about this carefully. Don't you like constant changes? Owning a company can bring stress to your life, the feeling of freedom comes not from owning a company, freedom comes from matching desires. You can find a lot of information online, though, so you can grow very gradually. Step by step. In the end it's persistence and believing in yourself, which can be the biggest challenge. Look for people who support and motivate you, you don't always have them in your immediate family/ friends group, so create or find a (online) network with like minded people. And meditate 😉

Date Published: August 29, 2020
Country: The Netherlands
Media Contact: Cindy van den Heuvel
Contact Details: info@purepranalabel.com
Website | Webshop URL: https://purepranalabel.com/
PressCookie Press Kit Link: https://presscookie.com/user/puprla/

New Collection | Product URL: https://purepranalabel.com/winkel/meditation-cushions/meditation-cushion-indian-heart-pastel-grey/

meditation
yoga
slow living

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