Product Photography during winter time

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Struggling with creating beautiful product pictures, especially during winter? 

Today we are sharing some quick tips to help you photograph your products during wintertime.

Use natural lighting as much as possible

Whatever you’re shooting with, your phone/camera will capture your product best in natural light.

  • use a room with windows
  • check your weather report for less cloudy days, so your pictures won’t come out too dark or too ‘blue’.
  • experiment with different times. Especially on winter days, daylight can vary a lot and affect your pictures.

Bonustip:

If possible, position your product just outside of direct sunlight. This way you’re sure your product isn’t overexposed.

Artificial lighting? Pay attention to the following

If it is not possible to create pictures with just natural light, get a bit of help from artificial lighting. And if you do use artificial lighting:

  • make sure your light source is as natural(white) as possible. Yellow bulbs might make your pictures too yellow, or your phone/camera might try to compensate and your pictures will turn out blue or even red.
  • Use a diffuser, so the light spreads across and around your product(s) evenly.

Artificial lighting? Pay attention to the following

If it is not possible to create pictures with just natural light, get a bit of help from artificial lighting. And if you do use artificial lighting:

  • make sure your light source is as natural(white) as possible. Yellow bulbs might make your pictures too yellow, or your phone/camera might try to compensate and your pictures will turn out blue or even red.
  • Use a diffuser, so the light spreads across and around your product(s) evenly.

Other helpful tips

These last tips are a bit more general, so you can also use these tips for spring, summer of autumn.

  • Photograph your product from different angles. You can always pick & choose your favourite pictures and trash the ones you don’t like. 
  • If you have more than one new product to photograph, try to photograph your products the same day. This way you are sure that the lighting in all your product pictures is the same.
  • Edit your pictures afterwards with a editing program. This way you can make sure the brightness, colour tone and contrast match your real life product(s) as much as possible. Personally we are big Photoshop fans, but you can also use free photo editing programs like GIMP, Canva or Fotor.

Happy shooting!

Ps. Do you have any other quick & helpful tips? We’re open to suggestions!

You can send us an email at info@presscookie.com

Team PressCookie

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