When it comes to blog post inspiration, as I mentioned, for the most part, I am trying to solve problems that readers have, so I turn to emails I receive from readers. I keep a list of topics they’ve asked me about, and put together posts on the common themes, such as where to buy ethical trainers.
I then spend time researching brands to ensure the ethics and ethos of the brands that I plan to feature fits with the blog. This process normally takes the longest, as I like to be thorough. I’ll then gather imagery. I am working towards partnering with a professional photographer, but for now, I do tend to use brand imagery. I prefer lifestyle images as these work well on social media and on the blog.
I then start writing the blog post. By this point, I have an idea of how the post will look in my head, and the topics I want to cover, so this process flows quite naturally some of the time (not all of the time!).
In terms of monetisation, I do use affiliate links where I can as income from these links help cover costs associated with blogging, without having to rely on sponsored content all of the time. If a brand doesn’t have an affiliate scheme in place, I will look to which other retailers I work with on an affiliate basis that may carry their products.